My Mantra:
Build pipeline.
Win partnerships.
Accelerate growth.
I deliver rapid commercial execution for companies who need results that move the needle. From start-ups to Plc's.
25+ years experience across technology, media, gaming and sport
Commercial Operator, Focused on Accerating Pipeline & Revenue Growth
With a proven track record across the digital technology, advertising, media, gaming, and sport industries, Justin provides commercial direction that accelerates pipeline development and lands strategic partnerships, moving startups swiftly from concept to revenue.

Testemonials & Case Studies

Conrad Poulsen
CEO Huq Industries
“He had an immediate impact and led successful deals with a number of key players in our market as well as opening opportunities in new verticals.”
Case Study:
Location Data Platform
Secured Huq's first paying clients and first revenue - 30x growth in 18months. The business has since grown into a multi-million-pound data intelligence platform serving 300+ clients globally.

Felix Jackson
COO TRUSS
"“What sets him apart is that he doesn’t just advise, he gets stuck in. His experience, deal-making ability and network opened doors that would have taken us years to reach on our own.”
Case Study:
Fashion technology & Media Business
£2m seed raise and grant funding: shaping the raise, navigating investor conversations and introducing their first major investor. Advising on deals with major luxuary brands who are now paying clients.

Christian Scherbel
CEO Smartico
"Justin opened the Smartico UK office. His experience, work ethic and perseverance in delivering new opportunities and winning deals were great"
Case Study:
Digital Advertising Technology
Within 6 months signed Irish Times & Iliffe Media - 1 & 5 in their Markets respectively for Smartico's digital ad solution.
When to bring me in.
01
Opening a new market or Vertical
02
Building a pipeline from zero
03
Securing the first major customers or partners
04
To help founders who are still leading sales
05
Building the commercial function & go to market.
06
Preparing the commercial case for investment
Do you have a commercial challenge that needs solving?
Reach out for consulting, partnership advice or commercial leadership roles, full time or fractional.
Mobile: +44 (0) 7887 591 004
E-mail: justin@justinlello.com
linkedin.com/in/justin-lello-4a07167










